MTN trains SMEs on use of Mobile apps to enhance their business

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Small Medium Scale Enterprises (SMEs) hit by COVID-19 are being urged to adopt digital tools to promote their brand and keep records to stand a chance of getting some kind of soft loans that is available to small-scale businesses at a time like this.

Speaking to Skyy News’ Patrick Ennimil Arthur on the sideline of 21 Days of MTN’s Y’ello Care Campaign organized for a cross-section of small and medium-scale businesses and some young entrepreneurs in the Effia Kwesimintsim Municipality, the CEO for Duapa Werkspace Mr Erasmus Mensah-Ackon mentioned that due to lack of proper financial management most of these SME’s fail to secure soft loans to support their businesses.

Mr. Erasmus Mensah-Ackon – (CEO for Duapa Werkspace)

Adding that record keeping and digital tools for business growth is a key area that today’s entrepreneurs must critically consider and take advantage of funds.

“COVID has exposed a lot of businesses and now we a look at digital tools that can help businesses to grow and we seek records keeping as one of them. It’s tedious to use the manual system to keep either business records or personal transactions because there are a lot of mobile apps that can effectively help us to do that,” he stressed.

Such platforms he said can help in providing financial reports to any other party that needs your financial records.

“So we believe SMEs should grab these digital tools to keep their records and stand a chance of getting these soft loans available to them”.

Cooperative Service Advisor, for Southern Ghana of MTN, Mr Kenneth Ofosuhene said as part of activities to mark this year’s 21 Days Y’ello Care Campaign which is under the theme; Empowering communities to drive economic recovery and job creation, MTN partnered Duapa to train a cross-section of SME businessmen within the Effia Kwesimintsim and it environs on how to use mobile apps to enhance their business.

Kenneth Ofosuhene – (Cooperative Service Advisor, for Southern MTN Ghana)

The idea he said is to give financial literacy education to the youth and small and medium scale businessmen on how to use Apps like My MTN App, Ayoba and the like to enhance their business and lifestyle.

“Such global advancements like the digital platform has come to stay and is the easy way to go to maximize productivity and growth”

Mr Ofosuhene however retreated that the purpose for this training also aligns with the continuous drive towards the core belief that everyone deserves the benefit of modern connected life.

The ‘21 Days of Y’ello Care’ campaign is an annual employee volunteerism initiative launched by MTN in 2007. It aims to secure high participation levels by staff in high-impact social projects in their local communities.

Since its inception 15 years ago, the campaign has proven to be a phenomenal success that profiles MTN as a caring and socially responsible company. Each year the company strives to improve the effectiveness of the campaign.

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