Barclays Bank names rapper M.anifest as brand ambassador, as it changes to ABSA
Barclays Bank Ghana, has named award-winning rapper, M.anifest as its brand ambassador.
This comes ahead of its rebranding to Absa Bank Ghana Limited on Monday 10 February 2020.
Known for his wordplay, rich diction, excellent delivery and afrocentric views and lifestyle, M.anifest is expected to reflect the values of the Bank while pulling numbers for the Bank through his music.
Confirming the news, Ms Nana Essilfuah Boison, Marketing and Corporate Relations Director at Barclays Bank Ghana was proud of their association with the rapper.
“As a forward-looking bank deeply rooted in Africa with global connectivity and a passion for excellence, we are excited to be associated with M.anifest, who exhibits and exudes similar characteristics and passion” she stated.
On his part, M.anifest shared his excitement about the partnership.
“It’s an absolute thrill to be brand ambassador for Absa, a forward-looking bank with a global scale. My career has led me on a path of upholding global standards of excellence whiles maintaining local relevance. I believe Absa represents this on a higher scale in banking, thus the synergy is seamless. I’m looking forward to this new chapter in which together we bring more value and unique solutions to individual Ghanaians and Ghanaian businesses” he said.